100 Hours Until Latin GRAMMY

Clinique Moisture Surge lasts for 100 Hours. To bring this benefit to life for the Hispanic community, we created a 100-hour countdown to the biggest night in Latin music: The Latin GRAMMY Awards. ‘100 Hours Until’ was a social-first series that gave fans real-time sneak peeks as Univision’s Clarissa Molina and her make-up artist Gerald Santiago prepared her look for the big night, kicking off with the application of Clinique Moisture Surge and ending with the reveal of her final glam look on the red carpet. The series was shot entirely in Spanish and was created in collaboration with Univision.

ROLE: concept, client sell-through, creative direction

10 Layers Deep

In the lead-up to our Latin GRAMMY series, we brought four makeup artists into the spotlight. The series was called ‘10 Layers Deep,’ paying off how Moisture Surge goes 10 layers beneath the skin and also how you’re getting to know these talented individuals on a deeper level. (I love a name that means two things!)