How to create a successful integrated ad campaign:
Take a two-time Super Bowl champ in front of one seamless white background demonstrating a plethora of Toyota vehicle features in ways only he could.
That was the concept my partner and I ideated knowing we only had Eli for one 8-hour shoot day, and the resulting campaign was so simple and fun it ran for three years with content spanning TV - including a Super Bowl spot - digital, social, OOH, and POS. Check out some of my fave executions below.
Making a ‘Toyota Care Lease’ even somewhat interesting to learn about ain’t easy
Two-Second How To’s
Social videos that are so fast they’re over before you get a chance to ignore them.
Point-Of-Sale Coloring Books
I illustrated coloring books to entertain kids in the dealership while their parents shopped.
How to know you’ve finally “made it” in the ad biz? When your campaign is spoofed by Tina Fey.
Creative Directors: Frank Fusco / Brian Riemer
Art Director: Becca Snyder
Copywriter: Ciaran Parsley