How do you prove the BMW electric i4’s 250+ mile range? Team up with comedian Jimmy O. Yang to show how far he’ll go for his bougie pug and his favorite holiday.
Jimmy Goes the Distance For HIS BOUGIE PUG
Jimmy has an influencer pug named Toffee, and like her IG profile states: she isn’t a regular pug… she’s a ‘Spoiled Pug.’ That’s why her favorite walking spot isn’t around the block, it’s out of town. Luckily Jimmy has a car that can go the distance.
Social Assets
Teaser BTS of Toffee’s first ad campaign
TikTok cutdown
Jimmy Goes the Distance for LUNAR NEW YEAR
Lunar New Year is all about food. And with Jimmy as a popular taste-testing foodie, we had him drive all around town to grab his got-to LNY foods from his favorite restaurants (like one of his childhood favorites, Tasty Noodle House).
Social Assets
For Insta Stories, we had Jimmy rate his favorites from the taste test.
Creative Director: Becca Snyder
Art Director / Copywriter: Becca Snyder
Copywriter: Yoni Sallamander