Welcome To The Team, Javy
After the Cubs’ World Series win, Toyota signed Javy Baez as a new brand spokesperson. My partner and I ideated and produced a campaign that celebrated this new partnership by welcoming Javy to Toyota and depicting the everyday goings-on at the dealership now that he’s part of the team.
Creative Directors: Frank Fusco / Brian Riemer
Art Director: Becca Snyder
Copywriter: Ciaran Parsley