Javy Thumbnail 2020.jpg
 

Welcome To The Team, Javy

After the Cubs’ World Series win, Toyota signed Javy Baez as a new brand spokesperson. My partner and I ideated and produced a campaign that celebrated this new partnership by welcoming Javy to Toyota and depicting the everyday goings-on at the dealership now that he’s part of the team.

 
Javy_Social_Context_Option 4.png
Javy_Social_Context_Option 3.png
Javy_Social_Context_Option 5.png

Creative Directors: Frank Fusco / Brian Riemer
Art Director: Becca Snyder
Copywriter: Ciaran Parsley